At Find Your Vision, we thrive on making connections, creating memorable experiences, and promoting brands that align with our vision. On September 27th, 2023, we had the opportunity to do just that as we partnered with OWYN and NBA star Josh Hart to host a thrilling event at the iconic Rucker Park in Harlem, New York City. This event was all about celebrating community, athleticism, and healthy living, and it featured none other than the legendary Bone Collector himself alongside NBA start Josh Hart.
Uniting for a Common Purpose
OWYN, which stands for "Only What You Need," is a plant-based, vegan-friendly protein shake brand that prides itself on using allergen-friendly ingredients and avoiding artificial additives. In collaboration with Josh Hart, they aimed to introduce their product to the local community while raising brand awareness and drawing media attention to OWYN.
The event's centerpiece was a unique concept game of H.O.R.S.E., creatively named "O.W.Y.N," using the letters from the OWYN brand name. This exciting game format brought together the local community, influencers, and basketball enthusiasts for a day of fun and competition.
The Setting: Rucker Park, A Basketball Legend
Rucker Park, nestled in the heart of Harlem, is an iconic basketball court with a rich history. It has witnessed countless legendary games and showcased some of the greatest talents in basketball history. This historic venue was the perfect backdrop for the OWYN x Josh Hart event.
The O.W.Y.N Game: A Creative Spin on H.O.R.S.E.
The O.W.Y.N game at Rucker Park was structured to keep the audience engaged and entertained throughout the day. Here's how it worked:
Round 1: The First Cut
The event kicked off with Round 1, featuring two three-person games of O.W.Y.N. In each game, competitors had to replicate challenging shots to avoid earning a letter. The winners from each of these games advanced to the next round.
Round 2: The Showdown
Round 2 saw the two advancing contestants from Round 1 face off in another game of O.W.Y.N. However, this time, they had to contend with a twist - competing against two of our top influencers. The stakes were higher, and the excitement was palpable. The two winners from this round secured their spots in the final showdown.
Round 3: The Grand Finale
The final round was nothing short of spectacular. The three remaining contestants, who had battled their way to the top, had the ultimate honor of playing against NBA star Josh Hart in a high-stakes game of O.W.Y.N. The atmosphere was electric as the crowd rallied behind their favorites. In the end, a new O.W.Y.N. Champion emerged.
Reasons to Believe in the O.W.Y.N Event
Consumer Engagement: The unique gaming structure allowed for thrilling games of O.W.Y.N. that kept spectators on the edge of their seats, with the focus squarely on engaging the community.
Exciting Elements: Each round introduced fresh and exciting elements, ensuring that the audience remained captivated by the action on the court.
Community Involvement: Allowing local consumers the chance to compete against paid influencers and an NBA star like Josh Hart created a buzz and excitement that resonated throughout the day.
Bone Collector Takes the Spotlight
Amidst all the action on the court, the event was graced by the presence of the legendary streetballer, Bone Collector. His incredible basketball skills, charisma, and passion for the game left an indelible mark on everyone present.
Hot 97 Podcast: Capturing the Essence of the Event
In a fitting conclusion to this incredible day, Bone Collector and Josh Hart joined the Hot 97 radiostation's podcast to discuss their experiences at Rucker Park and the importance of a healthy, active lifestyle. This podcast allowed listeners to get an inside look at the event and the personalities behind it, bringing the O.W.Y.N experience to a broader audience. Listen to full podcast here.
At Find Your Vision, we're proud to have been a part of this unforgettable day. Our commitment to creating unique and meaningful experiences for brands and communities remains unwavering. The OWYN x Josh Hart event at Rucker Park was a testament to the power of sports, community, and healthy living coming together to create something truly exceptional.
Stay tuned for more exciting collaborations and events as we continue to find, celebrate, and share the visions that inspire us all.